Co-Creation
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Competitive Advantage is Dead. Long live Collaborative Advantage!
From Competitive Advantage to Collaborative Advantage
I believe we’re at a turning point in history.For decades, the seemingly indisputable goal of business has been to...
How to use Design Thinking for your Innovation Process
Innovation in its simplest definition is the implementation of something new. A Google search of the term ‘Innovation’ will produce 570,000,000 hits. Innovation is...
How to use Co-Creation as a Strategy for Value Creation
Co-creation is gaining ground as a management paradigm in public and private organizations. The cooperation approach is considered as a way to find answers...
Building Bridges Between Theory and Practice
Research-Based Business Development
Building bridges between theory and practice is becoming increasingly important. We live and work in a knowledge-based society where new information is...
