Co-Creation

Co-Creation
Competitive Advantage is Dead. Long live Collaborative Advantage! By Paul-Skinner

Competitive Advantage is Dead. Long live Collaborative Advantage!

From Competitive Advantage to Collaborative Advantage I believe we’re at a turning point in history.For decades, the seemingly indisputable goal of business has been to...
How to use co-creation as a strategy for value creation

How to use Co-Creation as a Strategy for Value Creation

Co-creation is gaining ground as a management paradigm in public and private organizations. The cooperation approach is considered as a way to find answers...

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