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Christian Pedersen

Communication Adviser and owner of Added Value Communication based in Denmark. He has more than 25 years of professional experience in PR and Communication in companies and organizations. Christian has his MA in Danish Literature and Religion from the University of Copenhagen and has studied journalism at Washington State University.

How to use PR as a Marketing Tool

PR as a great marketing tool
Public Relations (PR) and Communication have been academic disciplines and corporate functions for decades. Although major companies and organizations have a constant strategic focus...