Co-Creation

Co-Creation
Competitive Advantage is Dead. Long live Collaborative Advantage! By Paul-Skinner

Competitive Advantage is Dead. Long live Collaborative Advantage!

From Competitive Advantage to Collaborative Advantage I believe we’re at a turning point in history.For decades, the seemingly indisputable goal of business has been to...
How to use co-creation as a strategy for value creation

How to use Co-Creation as a Strategy for Value Creation

Co-creation is gaining ground as a management paradigm in public and private organizations. The cooperation approach is considered as a way to find answers...
Design Thinking

How to use Design Thinking for your Innovation Process

Innovation in its simplest definition is the implementation of something new. A Google search of the term ‘Innovation’ will produce 570,000,000 hits. Innovation is...
Building bridges between theory and practice

Building Bridges Between Theory and Practice

Research-Based Business Development Building bridges between theory and practice is becoming increasingly important. We live and work in a knowledge-based society where new information is...

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