Co-Creation
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Competitive Advantage is Dead. Long live Collaborative Advantage!
From Competitive Advantage to Collaborative Advantage
I believe we’re at a turning point in history.
For decades, the seemingly indisputable goal of business has been to...
How to use Co-Creation as a Strategy for Value Creation
Co-creation is gaining ground as a management paradigm in public and private organizations. The cooperation approach is considered as a way to find answers...
How to use Design Thinking for your Innovation Process
Innovation in its simplest definition is the implementation of something new. A Google search of the term ‘Innovation’ will produce 570,000,000 hits. Innovation is...
Building Bridges Between Theory and Practice
Research-Based Business Development
Building bridges between theory and practice is becoming increasingly important. We live and work in a knowledge-based society where new information is...
