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Creating ‘Moments of Magic’ during ‘Moments of Misery’ by Delivering the Right Elements of...
These are quite unprecedented and challenging times. We are caught completely unaware of such a crisis.
We could never imagine this fate when the new...
Persuasion and Persuasive Techniques by Robert Cialdini and Daniel Pink
Persuasion
This is a theme article about the topics of persuasion and persuasive techniques as they are taught by the renowned authors Dr. Robert Cialdini...
Why the Advertising Industry should Cheer Rules on Gender Stereotypes
Britain’s advertising watchdog is introducing tough new standards, which could ban adverts which feature potentially harmful gender stereotypes. This could not have come at...
How to Map a Simple and Successful Social Media Strategy
One Social Media Outlet at a Time
(This article is updated September 2019)
With 2.3 billion social media users worldwide, nearly one-third of the population, it’s...
How to use PR as a Marketing Tool
Public Relations (PR) and Communication have been academic disciplines and corporate functions for decades. Although major companies and organizations have a constant strategic focus...
